A Quick Overview of Zara
Zara is the world’s largest fashion retailer in the world today because of its widely known process innovation. Fast fashion, creativity, flexibility, quality design and rapid turnaround are all part of its approach to expand internationally at such a fast pace.
- Zara stores are usually situated at upscale locations in the world’s largest cities.
- Its strategy is to get as close as possible to luxury brands but at the same time maintain its mid-range affordable prices.
- Although the apparel may be relatively less expensive compared to designer goods, Zara has never forsaken the quality and comfort of its completed products.