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A Quick Overview of AquascutumAquascutum is a UK-based luxury clothing manufacturer and retailer. Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street.
- In 1853, after succeeding in producing the first waterproof wool, he had his discoverypatented and renamed the company ‘Aquascutum’, Latin for ‘watershield’.
- In 1901, Emary moved to 100 Regent Street in the heart of London.
- In September 2011, Austin Reed had moved into that location at 100 Regent Street after it was announced that Aquascutum was in trouble.